MarketMap is a digital mapping tool that aims to overcome barriers that potential women entrepreneurs face in accessing microfinance for purchasing agro-processing equipment.
MarketMap will be used by the Sosai Marketing team working with potential entrepreneurs to determine the number and location of customers within their community that do not have access to electric or diesel powered mills for crop processing . These calculations provide the basis for business model development, ensuring competition from conventional mills will not affect the profitability and increasing the entrepreneur’s confidence in her ability to repay the loan.
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